RAW® EAU DE PARFUM
50 ML REFILLABLE PERFUME SET
CONVERTED ZIPPO LIGHTER PERFUME BOTTLE WITH 2 REFILLABLE VIALS
PACKAGING INCLUDES A POLYURATHANE TRAY BOUND BY RED BANDS, AND AN INFLATABLE PVC OUTER WRAPPER
ADRENALINE.
A DRUG FOR THRILL SEEKERS.
RAW IS INSPIRED BY THE ADRENALIZED POWER OF AMMONIUM BASED SMELLING SALTS. THERE IS A CAREFUL TOPNOTE OF AMMONIA IN RAW’S CHEMISTRY, TRIGGERING A FIGHT OR FLIGHT REACTION.
ONE REFILL INCLUDES AMMONIUM CARBONATE, AND THE OTHER THRILLS THROUGH A POWERFUL SCENT.
RAW IS A DEEP BURN OF RICH BLACK SMOKE, GASOLINE, AND ESSENCE OF HIGHWAY, COMBINED WITH A SICKLY SWEET EXPLOSION OF SHARP CHERRY RED.
CHERRY, RED BERRIES, ALMOND, ORRIS, COFFEE, SMOKE, BALSAMIC, MINERAL.
PERFUME PROVIDES A FANTASY. RAW PROMISES A THRILL.
RAW’S DESIGN IS INSPIRED BY DRUGS AND SMOKING, AND FEEDS A FORBIDDEN FANTASY. SIMPLISTIC BOLD TEXT AND BLUNT WARNINGS COMBINED WITH CONFRONTATIONAL IMAGERY CREATES A DARE FOR THE USER.
UNLIKE OTHER PERFUMES THAT ARE INSPIRED BY DRUG-LIKE EFFECTS, SUCH AS YSL’S OPIUM, RAW HAS A REAL PUNCH OF ADRENALINE IN THE TOPNOTE. IT’S A PHYSIOLOGICAL TOPNOTE TO A PSYCHOLOGICAL EFFECT.
FEATURED BELOW ARE INSTRUCTIONS ON HOW TO FIND, OPEN, AND USE RAW® EAU DE PARFUM. THIS PERFUME WILL BE INTRODUCED IN SMALL PACKAGES AND BE HIDDEN IN POP UP LOCATIONS IN SELECT CITIES. PATRONS WILL RECIEVE INVITATIONS IN THE MAIL WITH TOOLS NECESSARY TO OPEN AND USE RAW FOR THE BEST EXPERIENCE.
2025 RAW® EAU DE PARFUM IN COLLABORATION WITH THE IFF