PERFUME PROVIDES A FANTASY. RAW PROMISES A THRILL.
RAW’S DESIGN IS INSPIRED BY DRUGS AND SMOKING, AND FEEDS A FORBIDDEN FANTASY. SIMPLISTIC BOLD TEXT AND BLUNT WARNINGS COMBINED WITH CONFRONTATIONAL IMAGERY CREATES A DARE FOR THE USER.
UNLIKE OTHER PERFUMES THAT ARE INSPIRED BY DRUG-LIKE EFFECTS, SUCH AS YSL’S OPIUM, RAW HAS A REAL PUNCH OF ADRENALINE IN THE TOPNOTE. IT’S A PHYSIOLOGICAL TOPNOTE TO A PSYCHOLOGICAL EFFECT.